The People Behind microSEO
microSEO was built by two people who have navigated every major search shift since the 1990s, and it is run by a team built like an AI company, not a traditional agency. Here is who is behind it, and how we are put together.
The two people who built it
Chris created microSEO and is the AI SEO and generative engine optimization authority the whole methodology is built on. He got into search in the 1990s, back in the AltaVista days before Google was even called Google, coming at it from an international and multilingual angle. Originally from Basel, Switzerland, and in Boulder since 1996, he went on to found Boulder SEO Marketing and become one of the most recognized voices in AI SEO and GEO in the world. He is a brand ambassador for SE Ranking, a lecturer in the University of Strasbourg’s TCLoc Master’s program, and a regular speaker at conferences from Berlin to Barcelona to Shanghai. The thinking inside microSEO is the methodology he has spent nearly three decades refining.
Daniel built the microSEO platform and runs the company’s operations. He spent 20 years running a web design agency and has nearly three decades in digital marketing, so he understands both the technology and the reality of delivering client work at scale. He is the one who turns strategy into working systems, which is exactly why microSEO solves real operational problems instead of just generating content.
An AI company, structured like one
microSEO is more than its two founders, and the way we are organized is itself the proof of the pivot we made. We are built like an AI company, not a traditional agency.